Nerul: Giant digital hoardings along Navi Mumbai’s Palm Beach Road have triggered concerns over alleged tender violations, road safety and civic accountability. Environmental activists and advertising agencies have questioned whether the installations comply with the Navi Mumbai Municipal Corporation’s (NMMC) advertising contract.

The five-year contract awarded to M/s Ronak Advertising Agency reportedly covers 36 existing hoardings at 30 public and community toilet locations across the city, with an annual payment of approximately Rs 2.25 crore to the civic body.

However, allegations have surfaced that large digital displays have been installed at prominent Palm Beach Road junctions beyond the locations specified in the contract. Activists have demanded an inquiry into the permissions granted and compliance with tender conditions.

MLA raised objections

Local MLA Manda Mhatre had earlier objected to large hoardings near traffic signals and reportedly sought cancellation of the contract. Activists have also raised concerns that illuminated, changing advertisements could distract motorists and increase safety risks at busy junctions. Structural inspections and regulatory compliance have come under scrutiny.

Environmental activist Bhaskar Machhare said, “A delegation of activists and advertising contractors had met the municipal commissioner to raise concerns over the allegedly unauthorised installations. The commissioner clarified that he had not granted permission for the hoardings and directed the concerned officials to take immediate action.”

The controversy has intensified calls for an investigation into the approval process and the role of officials responsible for regulating outdoor advertisements. The NMMC’s response and any action against the unauthorised structures are now being closely watched.